Craft beer - Great Beer, better people.

Craft Beer! What's not to love? I mean, the very precepts of the movement highlight what makes good businesses great. They care about community. Most micro brews or craft Brewer's are local and their main client base are the communities they themselves live in, so they can't help but pour the love they show their craft right back into their communities. They run festivals, support local events, start local charities and do all this while pumping funds into the local economy. They take care of the communities that take care of them. They care about their clients. Craft beer is about reaching out and putting a pint glass in the hand of a fan. The Craft Brewer's love what they do and want to share that love with their fans. They love beer and beer drinkers. They want to talk beer and love an opportunity to do so. I can't remember a time when I have gone to a craft beer event where I didn't spend most of my time waxing philosophical about beer with various reps from across the province. Craft brewing is as much a fraternity as it is a business. Craft brewers stand together. I recently heard a rep describe the craft beer movement as a group of brewers standing in line with arms linked facing the big 10 brewers. I love this analogy because that's what they are. They don't run each other down. They don't slander or impugn one another. They stand together. Perhaps sometimes not arms linked but side by side, joined by their collective love of the craft of beer brewing . They cheer the accolades of their fellow Brewers and support each other in their love of beer. I seldom hear them criticize their fellows but rather hear them sing the praises of their competition. It's incredibly hard not to fall in love with this community. Honest, dedicated, enthusiastic and loyal. Craft brewers are a community worth praise.